Receiver in Canal (RIC)

Pure Primax

Stylish to wear. Convenient to use. Easy to hear.

Small, elegant, and superbly discreet, the new Pure® redefines ease of listening. Combining sophistication with outstanding hearing, its powerful, advanced features let you hear effortlessly throughout the day. Wherever you are, whatever you’re doing, with Pure you can relax and enjoy every detail.

Effortlessly convenient.

Fully-featured Pure hearing aids give you total convenience. Thanks to the eCharger™, there are no small batteries to replace. IP67-rated, Pure is also moisture- and dirt-resistant for greater reliability.

Enjoy life’s true sound.

Open-plan offices, crowded stores, and busy restaurants generate high levels of ambient noise. Holding a conversation in these environments requires concentration and effort, even if you have normal hearing ability.

The new Pure helps relieve this. Its advanced SpeechMaster function continuously monitors what you are listening to and singles out the dominant speaker, while reducing extraneous voices and noise. You hear what you want, not the rest. As a result, hearing requires less effort and is less tiring all day long, in every situation.

Calling at all stations.

Waiting for a train on the way to work, your conversation is punctuated by trains passing and loudspeaker announcements. Pure keeps a demanding situation on track. Its automatic SpeechMaster function elevates the speaker of interest above other voices, while also engaging narrow directionality and noise reduction to reduce background noise and voices you don’t want to hear, making it easier to understand your conversation partner.

Whatever the situation, Pure lets you clearly hear what’s going on without having to think about it.

Open for business.

In the office, phones are ringing and co-workers are discussing business. When someone asks for your opinion on a report, Pure manages your environment superbly. Its automatic SpeechMaster function elevates the speaker’s voice above others, while activating noise reduction to tackle background sounds.

Later, during an event in the foyer, your boss’s voice echoes around the room. Pure’s EchoShield program reduces the reverberation for better sound quality and greater listening comfort.

Lunch with gusto.

You join your friends for lunch a street café. As the conversation picks up, so does the wind. With Pure, catching every word is a breeze. Its automatic SpeechMaster function engages eWindScreen™ binaural to reduce wind noise, while focusing on the direction of the voices to which your listening.

Made for music lovers.

Pure’s HD Music program delivers outstanding sound quality specially created to let you fully enjoy music. Whether you’re enjoying your favorite music at a concert, listening at home on your own HiFi system, or even on stage performing, HD Music offers an optimized and superb listening experience.